MAKING THE BRAND : KRIS VAN ASCHE

buzz. 
it's like crack for a brand.

and sometimes a print campaign can do it.  generate that talk value, get the internet buzzing, and start everyone searching for the ads, and eventually the brand.

kris van asche hired a noted art photographer known for his work with porn stars,
making their oeuvre something of beauty,
then hired gay porn stars,
rented a laudromat,
and . . .

a hypnotic brand statement is born.

and people have been looking it up for months.