12/19/08
MAKING THE BRAND : KRIS VAN ASCHE
buzz.
it's like crack for a brand.
and sometimes a print campaign can do it. generate that talk value, get the internet buzzing, and start everyone searching for the ads, and eventually the brand.
kris van asche hired a noted art photographer known for his work with porn stars,
making their oeuvre something of beauty,
then hired gay porn stars,
rented a laudromat,
and . . .
a hypnotic brand statement is born.
and people have been looking it up for months.
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2 comments:
Dirty. Sexy. Fashion.
I love it more and more each time. Jeff Burton is very good at what he does.
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